Watch Hunger Stop
Each year, the United Nations World Food Program and Michael Kors team up to raise money to help feed children in schools around the world. All profits from the sale of a LOVE t-shirt and LOVE tote bag are used to fund the WFP’s school meals program.
For this Instagram story, I used assets from the Watch Hunger Stop zine to create an animated magazine fly through summarizing the essential information from the campaign. The goal of this story was to educate viewers and encourage them to purchase a LOVE product.
Below is the motion test I used to communicate my ideas for the final Instagram story.