For the Halloween video shoot, I helped my art director create a concept and brainstorm ASMR shot ideas. Once Michael’s Fun House was approved, I created original tarot cards for the shoot by drawing illustrations that represented each room in the funhouse. I also assisted on the day of the shoot and helped create paper wings for a mask. After the shoot, I made a complimentary tarot card Instagram Story to highlight the rooms and each bag from the MMK Collection.  

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The video below showcases the tarot cards as an Instagram story, while the tactile cards are shown below.